. South Koreans prefer to do business with people with whom they have a personal connection.
. It is therefore crucial to be introduced by a third-party.
. Relationships are developed through informal social gatherings that often involve a considerable amount of drinking and eating.
. This is a culture where "less is more" when communicating. Respond to questions directly and concisely.
Business Meeting Etiquette
. Appointments are required and should be made 3 to 4 weeks in advance.
. You should arrive on time for meetings as this demonstrates respect for the person you are meeting.
. The most senior South Korean generally enters the room first.
. Do not remove your jacket unless the most senior South Korean does so.
. Have all written materials available in both English and Korean.
Dress Etiquette
. Business attire is conservative.
. Men should wear dark- coloured, conservative business suits with white shirts.
. Women should dress conservatively and wear subdued colours.
. Men should avoid wearing jewellery other than a watch or a wedding ring.
Business Cards
. Business cards are exchanged after the initial introductions in a highly ritualized manner.
. The way you treat someone's business card is indicative of the way you will treat the person.
. Have one side of your business card translated into Korean.
. Using both hands, present your business card with the Korean side facing up so that it is readable by the recipient.
. Put the business cards in a business card case or a portfolio.
. Never write on someone's business card in their presence.
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